Tuesday 12 January 2010

Warnings against Kindlemania...


Christmas Day ‘09 saw ebooks outstripping sales of print books on Amazon.com as eager recipients of the Kindle went shopping online for content (books..) - John Naughton’s Networker column in The Observer warns that the current exuberance about the Kindle (and eReaders generally) may be irrational - he refers to a study of people's use of paper to understand which uses might conceivably be eliminated by electronics, and which might not - he says the Myth of the Paperless Office should be 'required reading for anyone showing the early symptoms of Kindlemania' ! By the way, it's available in print and, according to Amazon.com, Kindle format.

While Amazon has a head start with its ebook reader and ebooks aplently on offer, Apple is expected to be hot on the Kindle’s heels this year with the Tablet eReader device – aka iPad, iSlate, iTab... Naughton expects Amazon and its Kindle to be the next target for what he calls Apple’s ‘distinctive brand of creative destruction’ and predicts Apple’s superior product development and design to come out on top in the long run.

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